The Washington Post: Going to the movies ought to be special. Here’s how theaters can make that happen.

“I have to say that exhibition embraced Chris [Nolan] and Warner Brothers in a really proactive and special way and said, ‘Okay, tell us how to do it. We don’t have projectionists anymore. … In many cases, we don’t have equipment or if we have equipment … we don’t know how to operate it and, quite frankly, it needs maintenance,’” [Jeff] Goldstein said. “It’s all sorts of different issues that were involved, and we figured out logistically and operationally how you get in there and bring all the equipment up to speed, and then how do you operate it. So we provided projectionists in a lot of locations. We help train projectionists, and we used outside vendors who specialize in this very narrow field.”