Bloomberg: Paramount Sacrifices `Paranormal’ Sales to Break Theaters’ Lock

Cinema boycott thwarts potential No. 1 debut at box office by Anousha Sakoui `The current model is not sustainable,’ studio executive says Paramount Pictures gave up millions of dollars and the chance to lead the box office this past weekend in a bid to upend how Hollywood releases movies. The studio won’t know until January whether […]

WSJ: Huge Flops Hit the Box Office

By ERICH SCHWARTZEL A frightening showing at the box office this weekend featured five disappointments—including two of the biggest flops in history. “ Steve Jobs,” “The Last Witch Hunter,” “Paranormal Activity: The Ghost Dimension,” “Rock the Kasbah” and “Jem and the Holograms” all fell short, with only “Witch Hunter” cracking $10 million. “Kasbah” and “Jem” […]

WSJ: ‘Paranormal Activity’ Credits Interrupted by Abnormal Marketing Activity (Advisory, Independents, Marketing, Product, Windows)

By  ERICH SCHWARTZEL Moviegoers heading to see “Paranormal Activity: The Ghost Dimension” this weekend might notice some unusual activity: A trailer that plays after the movie. Paramount Pictures has added an advertisement for its October release “Scouts Guide to the Zombie Apocalypse” to play soon after the “Paranormal” movie fades to black, an unusual and […]