Forbes: Can VR Save The Movie Theater, Or The Mall?
Fox Theaters recently installed luxury recliner seating, added a full kitchen and bar. “We reduced the number of seats by 50%, and increased admissions three-fold,” Fox told me. “Reserved premium seating with made-to-order food and cocktails makes people more comfortable, engaged and relaxed. As a result, they like the movies more.” Phil Contrino of The […]