Why ‘Tenet’ and ‘Mulan’ Can Succeed Even if Theaters Dramatically Slash Seating

Before COVID-19, it wasn’t unusual for 50 percent of seats at U.S. theaters to remain empty on the weekends without dampening business overall.

Hollywood studios and theater owners would normally never discuss what’s a taboo topic: the millions of seats across the U.S. that remain empty even when the box office is booming.