Being down a few percentage points this year doesn’t mean moviegoing is broken, as we outlined in our summer-end analysis, nor are exhibition and studio executives screaming with pain. To think that people went in droves to the movies for the first four months of this year when tickets sales were 4% ahead of 2016, and then changed their moviegoing habits immediately, just doesn’t make sense, and September and November proved with big turnarounds by It, Thor: Ragnarok, Coco, and yes, even Justice League (at $174M, it’s 10% ahead of Warner Bros’ Thanksgiving hit last year Fantastic Beasts and Where to Find Them) that it’s always been a product-driven business. A double digit year-on-year drop? Yeah, that would be cause for concern. However, if 2017 ends at $11 billion in the U.S. and Canada, it would be the third year in a row it reached that benchmark. Still remarkable, and the third-best annual take ever in the history of moviegoing.