Chinese cinemas have been skimming millions in ticket revenue from the Hollywood studios, an MPAA audit of the country’s massive theatrical film market has found.
According to a Wall Street Journal report published early Tuesday, PricewaterhouseCoopers, investigating on behalf of the MPAA, has discovered that ticket sales in China were underreported by as much as 9 percent in 2016, which amounts to at least $40 million in missing revenue for the six major U.S. studios.